WHAT IF…
We were commissioned by the Wellcome Trust to design the windows of their HQ on Euston Road for 2010.
Our proposal was to use them as a mini-exhibition space where work by staff, graduates and students from the Design Interactions department at the Royal College of Art would be displayed throughout the year, six projects at a time with 3 new projects being introduced every few months.
Each project is framed as a 'What If..." question presented on a chroma screen green background.
Their purpose is not to offer predictions but to inspire debate about the human consequences of different technological futures, both positive and negative, by asking ‘what if…’
There are no solutions here, or even answers; just questions, ideas and possibilities. They probe our beliefs and values; they challenge our assumptions; and they help us see that the way things are now is just one possibility, and not necessarily the best one.
DESIGNERS:
Michael Burton
James King
Bernhard Hopfengärtner
Dunne & Raby
Alexandra Daisy Ginsberg
Sascha Pohflepp
Zoe Papadopoulou
Cathrine Kramer
Thomas Thwaites
James Chambers
David Benqué
Andrew Friend
Nina Pope
Nelly Ben Hayoun
Revital Cohen
Graphic Design:
Kellenberger-White
Photography:
Theo Cook
Nick Ballon
Gary Hamill
Marc Henrie
Thanks to:
Ken Arnold
James Peto
Poppy Bowers
Jack Trench
More Information
We were commissioned by the Wellcome Trust to design the windows of their HQ on Euston Road for 2010.
Our proposal was to use them as a mini-exhibition space where work by staff, graduates and students from the Design Interactions department at the Royal College of Art would be displayed throughout the year, six projects at a time with 3 new projects being introduced every few months.
Each project is framed as a 'What If..." question presented on a chroma screen green background.
Their purpose is not to offer predictions but to inspire debate about the human consequences of different technological futures, both positive and negative, by asking ‘what if…’
There are no solutions here, or even answers; just questions, ideas and possibilities. They probe our beliefs and values; they challenge our assumptions; and they help us see that the way things are now is just one possibility, and not necessarily the best one.
DESIGNERS:
Michael Burton
James King
Bernhard Hopfengärtner
Dunne & Raby
Alexandra Daisy Ginsberg
Sascha Pohflepp
Zoe Papadopoulou
Cathrine Kramer
Thomas Thwaites
James Chambers
David Benqué
Andrew Friend
Nina Pope
Nelly Ben Hayoun
Revital Cohen
Graphic Design:
Kellenberger-White
Photography:
Theo Cook
Nick Ballon
Gary Hamill
Marc Henrie
Thanks to:
Ken Arnold
James Peto
Poppy Bowers
Jack Trench
More Information